CCT300_Lab2

The concept of genre has been changing and evolving over the years, especially since 2000. The idea of tightly defined and categorized media forms is becoming more and more loose. This has happened as a result to various factors:media convergence (new media platforms are being developed and with them new media forms); change in audience preferences; and modernism.

Media convergence is the most influential one by far. The iPhone stands as the ultimate and pioneering example of combining audio, visual and interactive component into a singe device. Applications that are being developed on this platforms, no matter whether they are of commercial or non commercial content, they make for a new media form, a new media genre in itself.The ultimate example of innovative ways to put the multiple capabilities of converged media is the development of an application that can help people organize themselves better during campaigns in the states and as Mr.Obama states himself in the Technology section of BBC: "This tool is designed to help you become more directly involved in our campaign to change the country" (BBC News, 2008). However, all these tools have various ethical, societal and economic effects.

Audience preference in terms of changes in media genres are often defined by Generation Yers. These are the New Media off-springs that are used to consuming information in different ways than the traditional-one way, strictly defined genre and single discipline media forms. Apart from being actively involved in consuming the new media they are very involved in the creation of it.Thus, creating a nice narrative in video games; a remix of two diametrically opposite genres of music (such as traditional and hip hop music, which again is enabled by prevalence of inexpensive media forms and tools) is nothing other than the standard.

It is dynamic times that we live in so in the interplay of economic, social and technological upheaval media transformation is inevitable, because often enough they are a reflection of all.